sales orientation

sales orientation
sales orientation sales orientation orientation

* * *

sales orientation UK US noun [S] MARKETING, MANAGEMENT
if a company has a sales orientation, it puts most of its efforts into creating strong selling methods, rather than into product development or finding out about customer needs: »

After increasing efficiencies in manufacture or processing, this is the period in which a sales orientation dominates the firm.

Financial and business terms. 2012.

Игры ⚽ Нужно сделать НИР?

Look at other dictionaries:

  • sales orientation — A strategy that concentrates on selling existing products, whether or not they meet consumer needs, often by means of aggressive sales techniques and advertising. It is regarded as a strategy with a limited long term future …   Big dictionary of business and management

  • orientation — o‧ri‧en‧ta‧tion [ˌɔːriənˈteɪʆn, ˌɒ ǁ ˌɔː ] noun 1. [countable, uncountable] MARKETING the type of activity or thing that a business or organization gives most attention to: • The company needs to develop a stronger orientation towards marketing… …   Financial and business terms

  • Customer orientation — (CO) is the set of beliefs in sales that says that customer needs and satisfaction are the priority of an organization. It focuses on dynamic interactions between the organization and customers as well as competitors in the market and its… …   Wikipedia

  • FRANÇOIS DE SALES — Évêque d’un diocèse savoyard dont plus de la moitié des fidèles étaient passés au calvinisme, François de Sales eut à se poser, dans un contexte difficile, le problème de la lutte contre la Réforme. Il eut le mérite de comprendre rapidement que… …   Encyclopédie Universelle

  • Collège Saint-François-de-Sales (Évreux) — Collège Saint François de Sales Localisation Localisation Évreux, France Informations Fondation 1872 Type École privée Le collège Saint François de Sales est aujourd hu …   Wikipédia en Français

  • re-orientation — re orient UK US verb [T] ► to change what something is like, or what it is directed towards: re orient sth towards sth »Companies that were dependent on exports are having to reorient sales towards domestic consumers. re orientation noun [S or U] …   Financial and business terms

  • Marketing — For the magazine, see Marketing (magazine). Marketing Key concepts Product …   Wikipedia

  • Strategic management — is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments.[1] It entails specifying… …   Wikipedia

  • Evolution of marketing — Marketing as we all know it today began in the 1970s with the birth of the marketing orientation . During the first stage of capitalism business had a production orientation. Business was concerned with production, manufacturing, and efficiency… …   Wikipedia

  • Sara Lee (corporation) — Infobox Company company name = Sara Lee Corporation company logo = company type = Public (NYSE|SLE) slogan = Nobody doesn t like Sara Lee [ /media/F87CF6CF8B5C4F78B514F902CD60DF47.ashx …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”